The brief challenged us to find a way to put the failure of the war on drugs on the global social agenda, no easy feat.
We were awarded Gold for the professional category By Judge Eva Van Den Bulcke at Sid Lee Montreal. As well as scoring an invite by Sid Lee to present our idea directly to Sir Richard Branson and Virgin Unite at the C2-MTL Conference in Montreal, Canada.
While It's not everyday you get to jump on a stage and present to an auditorium full of entrepreneurs and C-level executives, this was made even more nerve racking with Richard Branson in the front row.
It was an amazing experience topped off by Richard selecting 'Petition Air' was his stand out idea during his post-presentation interview and offering his promise to explore the idea aboard his airline. And if that wasn't enough our idea was even featured on Richard Bransons personal blog to wrap things up.
Following Montreal, we went on to win the 8 month YoungGlory competition as a whole. With our win featured on campaignbrief.
