Finding a house is almost (exactly!) like finding the love of your life. Kind of.
In a time when finding and buying a home in Australia is harder than ever, we convinced ANZ to rather than run another blah lead-generation campaign - we created a highly relatable social content series for those experiencing the gruelling home ownership journey.
We hit potential buyers with videos, meme style posts, carousels, twitter polls and Facebook Canvases. 'Finding the one' surpassed targets for lead generation and was one of ANZ most successful social campaigns to date. Even now it's still held as their internal benchmark for future social content.
