Inspired by the research of internationally renowned ambiguous loss expert Sarah Wayland, I conceived the original idea and concept for the Hope Narratives in 2021. One year later and after 3 months research and development by the team at WhiteGREY we launched the cards ahead of National Missing Persons Week 2022.

The idea came from deep diving on a subject I knew very little about and discovering that families of a missing loved one would move between states of hope and hopelessness. But the real break-through came when we unearthed that despite being on the same timeline family members can be in totally different states of this unique type of grief. 
This gave birth to an idea that allowed anyone experiencing ambiguous loss a tool to help them express and explore their emotions. 

The Hope Narratives are a world-first therapeutic language project created to help, and unite, the families and loved ones navigate ambiguous loss, which is among the most painful kinds of loss.

Each of the 145 cards is a piece of modular language that gives voice to a unique aspect of having a missing loved one, and connects with other cards to create over 1.4 million Hope Narratives.  The total number of cards reflecting the average 145 people who go missing each year.

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