Nissan Navara: Stronger for Longer Campaign
Australia's ute market is undoubtedly the hardest and most competitive in the automotive category. That's probably why I loved the challenge of working on the Nissan Navara comms as we fought for the title of Australia's toughest ute. We pushed the Navara across outdoor, digital, social and press, maintaining a heroic and gutsy visual style and tone of voice.
Nissan Navara: Black Edition Extension
We introduced Australia to the Nissan Navara Black Edition upgrade through a BTL digital and social campaign entitled "Beast Mode"
We even brought 'Beast Mode' to life at Nissan Dealerships. With a cleverly placed wall decal and a foam cutout chain, we created the illusion the Navara was pulling the entire wall away. Unfortunately the activation was simply too much awesome for a real photo however so here's my original scamp.
Nissan Navara EOFY Tactical Print
When the Nissan Navara was released with a 360 degree Around View monitor. We partnered with the Financial Review and covered its excess article space with tactical placements highlighting how any gap could now be taken with a Nissan Navara.
Nissan Navara Social
We let Instagramers 'hit the start' button on the action. Using Instagram stories and multiple story cards, we created the sensation that Users were in control.
